Services / SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
A new account is the part I like. Most agencies want to take over an account that already runs. Building one from nothing takes longer, looks less impressive in a portfolio, and gets turned down often.
Strategy, content, reels, and community management across Facebook, Instagram, and TikTok. I have built accounts from zero, and I will tell you honestly whether social media deserves your budget.
How I approach it
I start with the business rather than the platform.
Before anything goes out, I want to know who buys from you, why they choose you over the shop down the road, and what makes them decide. That knowledge separates content with a point from content that fills a calendar.
Then I work out where those people actually spend time. Not every business needs every platform. If your customers are not on TikTok, we do not post on TikTok.
After that: a content plan you see in advance, posts and reels that sound like your brand, and reporting written in language you can follow. When something stops working, you hear it from me rather than working it out from your own sales figures three months later.
HOW IT WORKS
1. Audit and conversation: I go through your existing accounts, your competitors, and what you have tried before. You get my read on whether social media deserves your budget.
2. Strategy and content plan: Which platforms, what kind of content, how often, and what each post should achieve. You approve this before anything goes live.
3. Production: Content gets made and scheduled. You see it in advance.
4. Publishing and community: Posts go out. [Confirm whether you handle comments and messages]
5. Reporting and adjusting: Monthly, in plain language. What worked, what did not, what changes.
STARTING FROM ZERO
A new account is the part I like
Most agencies want to take over an account that already runs. Building one from nothing takes longer, looks less impressive in a portfolio, and gets turned down often.
I would rather do it from scratch.
Starting at zero means no bad history to undo. No irrelevant followers from a giveaway three years ago. No established habit of posting things that never worked. You decide what the brand sounds like before anybody else does.
If you are launching something new, or you have decided to start again properly, that is a good conversation to have.
Ideal For
Businesses whose customers discover things by scrolling. Retail, food, fashion, services, anything visual.