Google Ads

Google Ads works when people already search for what you sell, with realistic cost estimates before you spend and honest advice about whether it suits your business.

The maths comes first. Before you spend anything, I work out what clicks cost in your market, roughly how many convert, and what that makes a customer worth. Then we compare that to your margin.

Sometimes the answer is that Google Ads will not work for you at the volume you would need. Better to hear that in week one than month four. Search terms grouped so each ad matches what somebody typed. Negative keywords built in from the start and reviewed continuously.

Tracking before spending. Conversion tracking configured and tested. We cannot optimise toward a lead we cannot measure.

Landing pages that match.

HOW IT WORKS

1. Keyword and cost research. What people search, how often, what a click costs. You see this before committing.

2. Honest recommendation. Whether the numbers work, and at what budget.

3. Account build. Structure, keywords, negatives, ad copy, conversion tracking.

4. Launch and optimise. Search term reviews, negative keywords, bid adjustments, ad testing.

5. Monthly reporting. Spend, leads, cost per lead, what changes next.

Tell me what you sell and where. I will research the actual keyword costs in your market and tell you whether Google Ads deserves your budget.

Ideal for

Businesses whose customers search with intent: services, B2B, local businesses, e-commerce.