FACEBOOK & INSTAGRAM ADS

Boosting is not advertising

Almost every business I talk to has spent money on Meta. Most of it went into the boost button.

Boosting does what it says. It takes a post that already exists and shows it to more people. It gives you almost no control over who sees it, no ability to test one version against another, and almost no information about what happened afterwards.

So you collect reach, some likes, and no idea whether any of it produced a customer.

The second problem costs more and shows less. Most ad accounts in Nepal do not track conversions properly. No pixel, or a pixel firing on the wrong event, or a campaign optimising for link clicks when you needed enquiries.

When that happens, Meta does exactly what you asked. It finds people who click. Clicking is not buying, and the system has no way of knowing you meant something else.

How I run Meta accounts

Tracking before spending. Before budget goes out, I check the pixel, consider the conversions API, and test the events. The campaign optimises for what you want. If we cannot measure it, we do not optimise for it.

Structure that teaches you something. Campaigns built so you can tell what worked. Mix everything into one ad set, and you get a result you cannot repeat.

Creative tested properly. Different angles and hooks, tested against each other with enough budget to produce a real answer. Most accounts fail on creative rather than targeting.

Reporting in money. What each lead costs. Whether that number rises or falls. What changes because of it.

HOW IT WORKS

1. Account audit. What has been running, how it is structured, whether tracking works. Two to three days.

2. Tracking setup or repair. Pixel, events and conversion tracking, verified before spend starts.

3. Structure and launch. Campaigns built around your objective, with creative variations to test.

4. Testing. The first two to four weeks find what works. Expect an unstable cost per lead. That is the process working.

5. Scaling. Once something works reliably, budget moves toward it.

Service businesses and e-commerce brands in Nepal that need leads or sales, not likes.

TIMELINE

Ads can run within a week of starting.

Do not judge them in that week. The first two to four weeks teach you what your audience responds to. Cost per lead starts high and comes down as data builds.

By month two you should have a stable cost per lead and know which creative and audience work.

If you need results faster, ads remain your best option. Budget for a testing period rather than expecting week one to represent the rest.

Send me your ad account

I will review the structure, check whether tracking works, and tell you what costs you money. Written, two to three days, no charge.