Services / Content Strategy
Content Strategy
Editorial plans grounded in search demand and first-hand campaign data — not guesswork.
Content without distribution strategy is a diary. I plan content that has a job: rank for something, convert someone, or build the authority that makes both easier.
How I work
Start from demand: what your audience searches, asks in communities, and needs at each funnel stage. Map that against what you can credibly say better than competitors — then build an editorial calendar with clear intent for every piece.
I write and edit long-form content myself when needed (I run Mysticrubs, a marketing blog that ranks for competitive terms in Nepal), and I structure everything for both Google rankings and AI citations.
Ideal for
Brands playing the long game — building an organic channel that compounds instead of renting attention forever.