001 · 2026 · Sample: fashion e-commerce brandSample project
SEO turnaround for a Nepali fashion e-commerce store
+212%
Organic traffic
18% → 54%
Organic revenue share
−33%
Ad spend
01
The problem
The store had 400+ product pages but almost no organic visibility. Category pages were thin, product titles duplicated each other, and the blog targeted keywords nobody searched for. 92% of traffic came from paid ads — every sale carried an ad cost.
02
The approach
Started with a full technical and content audit. Fixed crawl waste (faceted URLs, duplicate titles), rebuilt category pages as buying guides targeting commercial keywords, and moved the blog to informational keywords with actual search volume in Nepal. Built internal links from ranking blog posts to category pages.
03
The outcome
Organic sessions tripled and organic revenue overtook paid within five months. The brand cut its ad budget by a third without losing sales.
